
Artificial Intelligence (AI) is already reshaping work and working lives. Politicians and practitioners alike are lured by bold promise of significant gains in efficiency and productivity, but much less is known about how AI innovation translates into these benefits in practice - and how these benefits can also include new job creation and improved work quality - or where the adoption of these new technologies can go wrong.
To meet this challenge, we need a reorientation from just the technical towards the human and social dimensions of this period of technological transformation. We know that AI adoption is mediated by organisational capabilities and practice, decision-making and resources. But little is known about the messy interaction between the individual, firm and ‘system’ level factors that are engaged through the process of AI implementation, how these are experienced, or what unintended consequences there may be.
In-depth cases are rare and isolated. Reports of the ‘wild west’ of AI adoption abound and uncertainty and divergent opinions about the purpose, potential and risks associated with AI is common. This is often accompanied by rushed experimentation, unclear goals, patchy governance, and absence of shared learning or rigorous evaluation.
This project, conducted in partnership with the CIPD, and funded by Innovate UK’s BridgeAI programme, responds to these marked gaps in our understanding about the barriers and enablers of responsible and effective AI adoption.
Funded by Innovate UK's Bridge AI programme

Innovate UK BridgeAI empowers UK businesses in high-growth sectors, driving productivity and economic growth through the adoption of Artificial Intelligence. We bridge the gap between developers and end-users, fostering user-driven AI technologies. With a focus on ethics, transparency and data privacy, we aim to build trust and confidence in the development of AI solutions. Strengthening AI leadership, supporting workforces, and promoting responsible innovation, BridgeAI shapes a collaborative and AI-enabled future. BridgeAI is an Innovate UK funded programme, delivered by a consortium including Innovate UK, Digital Catapult, The Alan Turing Institute, STFC Hartree and BSI.
Produced in partnership with the CIPD and WBS
The CIPD has been championing better work and working lives for over 100 years. We help organisations thrive by focusing on their people, supporting our economies and societies. We are the professional body for HR, L&D, OD and all people professionals – experts in people, work and change.

With bases in Warwick and at The Shard in London, WBS is consistently ranked as one of the world’s leading business schools. WBS was a leading partner in IFOW’s Pissarides Review into the Future of Work and Wellbeing.

Anna Thomas MBE
Report
People-Centred Adoption