Creative Industries and GenAI: Good Work impacts

How is GenAI impacting dimensions of good work in the creative industries?
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Creative Industries and GenAI: Good Work impacts

How is GenAI impacting dimensions of good work in the creative industries?
Read the report

IFOW response to the spending review

IFOW welcomes the spending review's committment to longer-term investment in infrastructure and growth, communities and capabilities.
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Employment Rights Bill probing amendments

IFOW has supported probing amendments regarding the definition of an AI systems, and workplace AI impact and risk assessments.
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IFOW response to Skills England's new analysis and priorities

IFOW welcomes the government’s proactive, data-driven approach to shaping the future workforce, as set out in Skills England’s priorities.
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The Institute for the Future of Work is an independent research and development institute exploring how new technologies are transforming work and society.

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‘The outcome of this transformation is not given: it will depend on how we respond to the challenge.'

Sir Christopher Pissarides Nobel Laureate, Co-Founder and Co-Chair of the Institute for the Future of Work

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Our work

At IFOW we believe that good work is the best way to build a good society. We are currently seeing technology rapidly changing the nature, quality and distribution of work, bringing new opportunities – and new risks – to people’s ability to access good jobs, and thus our ability to build a good society in which all people can flourish. The three pillars of our work at IFOW represent the ways that we are approaching this challenge.

People-centred technology

At IFOW, we believe that innovation and social good can advance together when human experience is put at the centre of processes of technology adoption. To deliver this, we are modelling good practice and the regulation of AI that protects human agency and promotes sustainable growth.

Good transitions

We are leading research on ‘good’ transitions: how to help people navigate well the changes and challenges to work. This is about capabilities – the resilience and resources we need to be able to make the best use of our skills in pursuing the future of work that we desire.

Flourishing places

Place matters. By co-creating the conditions for good work to flourish, and developing policies to support the renewal of regional innovation systems, we are looking to reduce place-based inequalities so that people and places across the UK can thrive together.

We understand how people experience technological change at work and bring together government, industry and civil society to drive systemic change for a fairer future.

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